How TV Viewership is calculated?

Universe            The Total/Actual number of people in a defined target audience.
Reach

• Number of individuals from the universe who are exposed to the medium or vehicle
• Reach is normally expressed in Percent terms

Calculation of Reach            Universe: 10 individuals.
            For a single episode of Chhoti Maa:
            if out of the above 10 people 6 saw atleast 1 minute of the programme then,
            Reach:6 out of 10
            Therefore, reach = 60%

Variations of the reach concept

• Gross Reach
• Cumulative Reach
• Net Reach

Gross Reach

• Gross Reach = Summation of all audiences who have been exposed to the vehicle
• Week 1 : 1000
• Week 2 : 2000
• Week 3 : 1500
• Week 4 : 1200
  
  Hence, Gross Reach = ?
  1000+2000+1500+1200=5700

Variations of the reach concept
	Gross Reach Cumulative Reach Net Reach